The French food supplement market has experienced continuous growth, reaching €2.9 billion in 2024, an increase of 5.7% compared to 2023. This national trend is part of a broader global movement. The women’s health and beauty market was valued at $54.5 billion in 2022 and is expected to grow at an annual rate of 5.25% between 2025 and 2030. Some sources suggest even more dynamic growth, estimating the market value at $163.5 billion in 2025 with an average annual growth rate of 7.5% until 2035 [iii].
Women are central to this growth, representing 56% of French food supplement consumers with an average age of around 46 years old [i]. However, this increase in demand from women is accompanied by a significant shift in expectations, particularly among Gen Z. Young consumers now prefer targeted effectiveness, personalization, clean labels, and plant-based products [ii]. They are looking for highly specialized solutions that precisely align with their physiological needs and values.
In light of these new expectations, ultra-segmentation has become a critical strategic response. Now is the perfect time for your brand to develop specialized food supplement lines that meet the specific needs of women at different stages of their lives: PMS, menstrual comfort, hormonal balance, postpartum recovery, or even menopause support. This approach demonstrates an understanding of women’s needs and a commitment to breaking taboos surrounding women’s health.
Key factors influencing the women’s health market in nutraceuticals
The growth of the female nutraceutical market is being driven by societal shifts that are transforming the way women’s health is approached.
Increased awareness of the importance of general well-being is the primary factor driving this shift. According to Synadiet’s 2024 Observatory, only 12% of French people consider themselves to be in good health, highlighting a growing concern for general well-being. Additionally, a 2025 Organon study found that 47% of French women feel that the healthcare system does not sufficiently consider their specific needs [iv].
This growing awareness is accompanied by the gradual destigmatisation of women’s issues. Mental health, which was once considered taboo, is a perfect example of this change. The French Ministry of Health launched its first barometer on women’s mental health, revealing that 64% of the French population would like to be better informed on this subject, particularly women under 35 (82%) and women aged 35–49 (76%) [v]. Alongside this freedom of expression has come official recognition, with the Prime Minister declaring mental health a major national cause in 2025 [vi].
The data reveals the extent of issues that are specific to women. 27% of women believe that mental health issues affect them more, and this percentage increases to 30% among women under 35 [v]. This growing awareness is encouraging the development of nutraceutical solutions targeted towards women’s overall well-being.
Ultra-segmentation of women’s health: A strategic response to diverse needs
Ultra-segmentation allows for the creation of highly specialized niche products that address specific issues. It is part of a personalization strategy in which each segment corresponds to a physiological need, stage of life, or specific issue. Consequently, brands are developing cross-functional product lines to support women throughout their lives.
Segments related to reproductive life stages
The motherhood journey offers particularly structured segmentation opportunities. The fertility segment is receiving more and more attention, with food supplements integrating ingredients such as zinc to support conception.
The prenatal segment addresses specific, well-documented nutritional needs [ix]. The postnatal segment is gaining visibility [x] because it addresses the physical and emotional challenges that arise after birth.
Segments related to hormones
Hormonal balance is a major category with solutions targeting different phases of the menstrual cycle. The premenstrual phase offers solutions that provide relief from PMS symptoms, with formulas that specifically target mood changes, pain, and hormonal imbalance. Transition phases involving hormones, such as perimenopause and postmenopause, also represent high-potential segments.
Growing segments
The intimate health segment is experiencing growth with the development of solutions dedicated to vaginal flora and dryness, as well as maintaining the balance of the vaginal microbiota. Lastly, the libido segment although just emerging, looks quite promising, opening up new opportunities for product development.
Women’s health: opportunities for brands
It looks like the market for women’s health food supplements will keep growing. By 2030, the global market for women’s health and beauty products will have grown by more than 5% per year, reaching over $77 billion [ii].
Beyond ultra-specialized segmentation, brands can benefit from offering a 360° approach to women’s issues that considers women in all their dimensions: physiological, emotional, social, and environmental. This holistic approach [viii] translates into product lines that combine nutraceuticals, cosmetics, lifestyle advice, and digital support.
In the context of weight loss and management products, for example, this approach shifts the focus from a caloric or detox response to a more comprehensive solution. This may include metabolic support, hormonal balance, digestive health, and personalized nutritional guidance, among other things.
In conclusion, the ultra-segmentation of the women’s health market in nutraceuticals is not just a market trend but reflects a transformation in female consumer expectations. Today’s female consumers are looking for tailor-made solutions that are adapted to each stage of their lives and their values, while demanding transparency, effectiveness, and comprehensive support. For your brand? This is an opportunity to innovate by creating specialized and comprehensive ranges that combine scientific rigor, an emotional approach, and social responsibility.
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[i] Synadiet. Le marché des compléments alimentaires, chiffres 2024.
[ii] Grand View Research. Women’s Health and Beauty Supplements Market Report, 2030.
[iii] Future Market Insights. Women’s Health Supplements Market by Type, Dosage Form, Distribution Channel, and Region – Analysis for 2025 to 2035
[iv] OpinionWay pour Organon. 1 Française sur 2 estime que ses besoins de santé ne sont pas pris en compte dans le système actuel, 2025.
[v] Ministère du Travail, de la Santé, des Solidarités et des Familles. Santé mentale des femmes au fil des âges : informer, accompagner et lever les tabous, 2025.
[vi] Ministère Chargé de l’Égalité entre les Femmes et les Hommes et de la Lutte contre les Discriminations. Santé mentale des femmes : oser en parler, mieux informer et accompagner, 2025.
[vii] France Assos Santé. Santé mentale des femmes : l’inégalité invisible, 2025. Accès à l’article
[viii] FMCG Gurus & Nexira. Webinar – Holistic Weight Management: How to address this shifting market and adapt your nutraceutical offer, 2023.
[ix] OASH. Nutrition During Pregnancy to Support a Healthy Mom and Baby, 2022.
[x] Grand View Research. Postpartum Health Supplements Market Report.