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In France, the food supplements market continues to grow in 2023, with a turnover of 2.6 billion euros, representing a 3% increase compared to the previous year.

French consumers are placing increasing trust in these products, with a 7-point increase in the number of regular consumers over the past two years. Pharmacies and parapharmacies lead the market, with strong demand for products related to the immune system, digestion, stress, and sleep. Large and medium-sized supermarkets have a clientele more focused on weight management and vitamins, while organic stores emphasize beauty, digestion, vitality, and sleep. The most important purchasing criteria for consumers are the naturalness of the products, their stated utility on the label, the absence of additives, and the price.

Natural food supplements without unnecessary additives are expected to continue to be sought after in 2023, due to increasing consumer awareness of health and environmental issues. In 2023, there is also expected to be an increase in demand for food supplements aimed at supporting mental and emotional health, with plant-based products and vitamins and minerals targeting stress and anxiety. Personalized food supplements are also gaining popularity.

Regulation of food supplements is expected to tighten, with increased monitoring of product quality and safety. Competition in the market is set to intensify, with the entry of new players and price wars.

Every year, we monitor the developments in the food supplements market based on consumer trends and preferences.

At Elitepharm Laboratoires, we are here to help you make the right choice when it comes to food supplements by keeping you informed about market trends and developments.

Source: Synadiet